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Huhtamaki Positive Packaging deal will target Africa and UAE

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By Jenny Eagle+

10-Jul-2014
Last updated on 10-Jul-2014 at 09:41 GMT

Positive Packaging pouches
Positive Packaging pouches

Huhtamaki will acquire Positive Packaging for $336m, with the sale expected to be complete by September.

The acquisition of the privately owned flexible packaging company includes all nine manufacturing facilities including India, Africa and the UAE and the business will now become part of Huhtamaki's Flexible Packaging division.

Product development

Katariina Hietaranta, head of group communications and investor relations, Huhtamaki, told FoodProductionDaily, the two firms will continue to trade separately until the close of the transaction.

The integration of the two companies will allow us to serve our customers better in a wider geography. These will remain the main focus of the business,” she said.

The first focus area is to ensure a smooth transition and customer service to all existing customers, across both businesses. Then, we will look for growth and new product development.”

Hietaranta added the company chose to partner with Positive Packaging because it has a similar customer base and complementary product range. For example, it supplies pouches for the frozen food industry, dairy products, tea and coffee.

IMEA region

The combined business creates an unmatched footprint in the IMEA (India, Middle East & Africa) region and this gives us the platform to become a strategic growth partner for our customers in their emerging markets growth strategy - including the Middle East,” she said.

Positive Packaging already has a great position in the Middle East with three manufacturing facilities in the UAE, one of which is brand new. We look forward to serving our joint customers both in this region and other markets, particularly Africa.”

After the transaction is closed Positive Packaging will become part of Huhtamaki’s Flexible Packaging business segment and the units will operate as sister units in the future.

The annual net sales of the business to be acquired are approximately €220m and it employs approximately 2,500 people in India, the UAE and has sales offices across seven countries.

Shashank Sinha, executive vice president, Huhtamaki Flexible Packaging, said with the acquisition it will expand its flexible manufacturing into the Middle East and double sales in Africa.

1 comment (Comments are now closed)

LONG AWAITED PACKAGING SUPPLIEIS FOR INDIAN FOOD PROCESSING INDUSTRIES

I THINK THIS IS A MUCH AWAITED DEVELOPMENT WHICH CAN HELP INDIAN AGRICULTURE PRODUCERS AND INDIAN FOOD PROCESSORS A MUCH NEEDED BOOST TO LAUNCH NATION WIDE CAMPAIGN TO REDUCE AGRI-WASTEAGESAS WELL AS EMPLOYMENTS TO VILLEGERS AND RETAILERS TOO.

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Posted by MANAS KUMAR BHADRA
11 July 2014 | 10h20