Breaking News on Food and Beverage Processing and PackagingWorldUSEurope

EXCLUSIVE INTERVIEW: DISPATCHES FROM BRAU BEVIALE 2011

BCME chair lifts lid on beverage can sustainability

By Ben Bouckley , 21-Nov-2011

Loading...

Beverage Can Makers Europe (BCME) chairman Gerrit Heske told BeverageDaily.com that cans were thriving in Europe due to perceptions of 'convenience, taste and freshness', but that industry still had a fight on its hands to tell consumers the full sustainability story.

Speaking with Ben Bouckley at Brau Beviale in Nuremberg, Heske (also president of Ball Packaging Europe) said that many customers misunderstood the can's "key inherent sustainable property", permanence, which was seen as a negative in respect to biodegradability and littering.

He said: "Metal elements do not degrade through recycling, and can be recycled an infinite number of times and re-used to produce new products".

"The perception [of cans] in respect to sustainability, recyclability. We feel there's a bit of room for improvement," Heske added.

Every can counts

Despite progress in upping recycling rates across Europe in recent years, Heske admitted that the BCME and its members had a fight on their hands to up recycling rates in countries such as Romania, Bulgaria and Greece, where only 34 per cent of cans are recycled.

Heske said: "In many countries across Europe we've started our 'Every Can Counts' programme, which has been very successful to increase awareness of recyclability. That is a success story that we've taken over to other countries...we're expanding this project also in countries where recycling rate is below the European average (66 per cent)."

Comparable 2009 recycling rates for glass packaging were 67 per cent, 48.4 per cent for PET and 34 per cent for Tetra Pak.

Consumer awareness was one thing, but what was the BCME and its member companies doing to ensure sustainability from a manufacturing standpoint?

Heske said: "When we talk about sustainability (also the so-called C02 footprint), two main points are important. Fist of all, recyclability to get the product back, but also the weight of our product...We've done an incredible job here from a company perspective to decrease the weight of the can over 20 per cent in the last 10 years."

As a trade body, the BCME represents Europe's leading drinks can manufacturers.

Related products

‘The Poster Boys of HPP!’: Coldpress takes smoothie fight to Innocent

‘The Poster Boys of HPP!’: Coldpress takes smoothie fight to Innocent

Cold Press MD Andrew Gibb reveals the HPP juice and smoothie brand’s sales could...

CSB-System eyes English speaking market expansion

CSB-System eyes English speaking market expansion

Business software specialist CSB-System says it is keen to expand in English-speaking markets such...

Consumer packaging feedback key to cracking new markets: Tetra Pak

Consumer packaging feedback key to cracking new markets: Tetra Pak

Tiziana Molaro

Lead User Experience Researcher, Tetra Pak

Metabolix: We are working towards packaging

Metabolix: We are working towards packaging

Packaging will be a new and important market in the future with increasing emphasis...

CMT plug assist boosts thermoforming clarity

CMT plug assist boosts thermoforming clarity

CMT Materials has launched a syntactic foam plug assist used in tooling for thermoformed packaging....

US regional milk differentiation efforts driving glass demand: Stanpac

US regional milk differentiation efforts driving glass demand: Stanpac

Murray Bain

Vice President of Marketing, Stanpac

Greek yogurt increased the relevance of protein analyser: FOSS

Greek yogurt increased the relevance of protein analyser: FOSS

Jeff Boedigheimer

Process Sales Manager, FOSS North America

Novamont launches compostable film packaging

Novamont launches compostable film packaging

Novamont has launched the latest generation of bioplastics under its Mater-Bi portfolio, including a...

EU packaging 10-year review will see dramatic changes

EU packaging 10-year review will see dramatic changes

The EU Packaging and Packaging Waste Directive, which sets recovery and recycling targets for...

Paperboard multipacks boost Chinese dairies' 'brand presence': Graphic Packaging

Paperboard multipacks boost Chinese dairies' 'brand presence': Graphic Packaging

Roxanne McSpadden

Director of Global Marketing, Graphic Packaging

Food Vision 2014: Bridge knowledge gaps, overcome change and work sustainably

Food Vision 2014: Bridge knowledge gaps, overcome change and work sustainably

What is the future of food? Simple communication of complex advances will be crucial,...

VIDEO: Bosch debuts phone trigger software at Europack

VIDEO: Bosch debuts phone trigger software at Europack

Engineers from Bosch Rexroth said “Open Core Engineering”, a software which connects automated machinery...

VIDEO: Mettler Toledo tackles unwanted factory vibes

VIDEO: Mettler Toledo tackles unwanted factory vibes

Mettler Toledo has launched a metal detection machine to automatically adjust to the food...

Hollywood ‘Monstrosity’? Shocking video shows Dr Pepper BioViper spewing foam

Hollywood ‘Monstrosity’? Shocking video shows Dr Pepper BioViper spewing foam

Shocking video footage shows foam spewing out of Dr Pepper’s BioViper wastewater treatment plant...

Multivac cook-in-bag launch heats up convenience packaging

Frank Barel

National sales manager, Direct Packaging Materials, Multivac

Filtration not a 'complete replacement' for heat treatment in dairy: GEA

Filtration not a 'complete replacement' for heat treatment in dairy: GEA

Bruce Blanchard & Pierpaolo Mattana

GEA Process Engineering

Videojet tackles tough processing environments

Eric Davis

National account manager, Videojet

Mettler-Toledo highlights low-energy inspection

Dick Wyman

Regional x-ray sales manager, Mettler-Toledo

Air Management Technologies: ‘Our goal is to have a zero-energy bakery’

Air Management Technologies: ‘Our goal is to have a zero-energy bakery’

US-based Air Management Technologies was among the winners for IBIE’s B.E.S.T. in baking awards...

Eagle signs six Channel Partners

Eagle signs six Channel Partners

Eagle Product Inspection has signed up with six channel partners to provide on-the-ground support...

Key Industry Events

 

Access all events listing

Our events, Events from partners...

On demand Supplier Webinars

High Pressure Processing for Beverages
Avure Technologies
Bottling solution for Liquid dairy products
GEA Process Engineering Inc.
All supplier webinars