William Reed Business Media digital team beat off fierce competition to win the coveted title of 'Digital Marketing Team of the Year' recently.
The honour, recognized by the PPA (Professional Publishers Association) Awards 2013 celebrates ‘La crème de la crème’ of the media industry and the judges included Zaid Al-Zaidy; chief strategy officer, McCann, Angela Hsiao; associate director international, OMD and Philip Smith; head of content solutions, Brand Republic.
“Over the past few years, we have significantly increased reader traffic on Food Production Daily as well as the number of subscribers signing up to our newsletter,” said Karine Prunier, digital sales manager, WRBM.
Strong digital strategy
“All this was due to a strong digital strategy that was put in place across our production, IT and marketing teams supporting the development of our entire digital portfolio.
“We are proud to announce all this hard work paid off and we are delighted to receive this award.”
The PPA represents more than 200 companies, covering everything from consumer magazine publishers to business-to-business data and information providers and smaller independents.
A showcase of excellence
This year, the awards were held at the Grosvenor House Hotel in Park Lane, London, and they showcased excellence, rewarding innovation, and provided a benchmark by which UK publishing judges itself.
Among the rivals vying for the title of Digital Marketing Team of the Year was; EMAP, Future Technology Group, Haymarket Publishing, IPC and Immediate Enterprise.
The PPA was not short of praise when describing the work and results achieved by WRBM: "There is a clear collaborative bond between the sales, editorial, IT and marketing divisions, which has really made a difference here.
Fantastic use of Google Analytics
“This is displayed in the team’s SEO work and their fantastic use of Google Analytics to guide journalists in their digital contribution.
“This team has utilized mobile apps and social media especially well to generate traffic, with strong results across their brands, well and truly leading a 150-year-old company into the digital age."