Dr Michael Okoroafor, VP, Packaging R&D/Innovation, H.J. Heinz, will open the keynote address at PMMI’s (The Association for Packaging and Processing Technologies), East Afripack 2014.
The announcement was made at Interpack 2014, in Dusseldorf, Germany, this week.
The Coca-Cola Company
Okoroafor is one of the CPG industry's most prominent packaging experts on food and beverage.
He joined Heinz in 2008 from The Coca-Cola Company, where he had a number of roles including director, global packaging R&D responsible for packaging technologies for Foodservice, Design & Decoration and Packaging Lab Services.
After confirming support for the exhibition, PMMI has entered into a joint venture agreement with Ipack-Ima Spa.
“We’re very excited about this new venture with Ipack-Ima,” said Charles Yuska, president/CEO, PMMI.
New growth areas
“We’re entering East Africa at a time when the economic landscape is changing and seeing new growth areas."
East Afripack will be held from September 9-12, in Nairobi, Kenya.
According to market research Ipack-Ima commissioned from UNIDO, Africa shows a strong and urgent propensity to invest in technology to face enormous competition for their products and needs skilled labor capable of implementing international standards.
Combined, the EAC nations have a real GDP of more than $43bn, and East Africa’s middle class has more than tripled over the last three decades.