Breaking News on Food and Beverage Processing and PackagingWorldUSEurope

News > Markets

News in brief

Nestlé and Mars target Super Bowl Sunday fans

Nestlé Butterfinger
Nestlé Butterfinger

Nestlé is launching its Butterfinger Peanut Butter Cups during an ad break at the US Super Bowl Sunday held in New Jersey, US on February 2.

It will be the first time Nestlé has used a 30 second TV ad at the game to launch a product. 

Super Bowl XLVIII is expected to draw in 108m viewers on TV. The half-time show with adverts, A-list celebrities and entertainers, is as much of an event as the game itself.

The Super Bowl is a pop culture event that stretches over several months, allowing a brand to connect with consumers in telling a story, generating a significant amount of media attention along the way, and driving awareness and word of mouth among consumers,” said Jeremy Vandervoet, marketing manager Butterfinger, Nestlé.

Mars Chocolate North America will entertain viewers on social media with four-time Super Bowl champion Joe Montana and an M&M’s cartoon character.

Post a comment

Comment title *
Your comment *
Your name *
Your email *

We will not publish your email on the site

I agree to Terms and Conditions

When submitted, your comment will be moderated and, once approved, will appear on the site shortly after.

Key Industry Events

 

Access all events listing

Our events, Events from partners...

On demand Supplier Webinars

High Pressure Processing for Beverages
Avure Technologies
Bottling solution for Liquid dairy products
GEA Process Engineering Inc.
All supplier webinars