CPS International is exploring the way aseptic and other processes have a mutual reliance on packaging and the impact it has in the market.
Andrew Streeter, director, CPS International and founder of Pack-Track, which was sold to the Informa Gorup in 2010, will speak this week at our free online event devoted to aseptic/ESL technologies and High Pressure Processing (HPP).
'Packing a Punch'
You can register for Beverage and Dairy Treatment 2014 here – it features exclusive webinar content from top packaging analysts and academics as well as GEA Procomac and AVURE and Streeter will present ‘Packing a Punch’: Selling the Consumer Your Processing Pizazz.
With the cost and size of aseptic lines coming down, Streeter believes packaging technology will become increasingly mainstream with the ‘Battle Royale’ between cartons and PET bottles a vital subtext.
Although the packaging industry can be defensive due to waste accusations, he says both suppliers and brands can win by better communicating the ‘virtuous circle’ technologies such as aseptic offerings via packaging to consumers, viz. freshness, safety, taste, naturalness and lower material use.
“There is a Battle Royale between liquid cartons and PET (and polyolefins) bottles in aseptic, but when you dig deeper the benefits of aseptic fill are more or less lost to the consumer, the values this process gives the consumer is lost,” he told FoodProductionDaily.com.
“In fact ‘freshness and taste’ is signalled by dairy and beverages in the chiller at retail, the ambient aseptic fill pack is in a way, undermined.
“A brief exploration of High Pressure Preservation (HPP) indicates that the benefits of this process, radically different to aseptic, could be lost too if the industry is not careful.”
Brand owners strive for unique packaged brands added Streeter and he will produce five facts as part of the webinar that challenge the status quo and which everyone in packaging ought to reflect on.
“The way forward: it is more than on-pack communication, the implication is that we have to change our collective mind-set; a packaged brand is a profit centre that could benefit by adding process values to its offering; we could then create a more secure virtuous circle for everyone involved in the packaging industry,” he added.
Join us for our free online event, Beverage & Dairy Treatment 2014, on March 20 2014. The program starts at 10.15am New York time, 3.15pm in Paris, and explores process technologies including aseptic, ESL and HPP.
Exclusive webinars unite top consultants, suppliers such as GEA Procomac and Avure and brand owners including Coca-Cola Hellenic and Refresco Gerber. Click here to find out more and to register.