SUBSCRIBE

Breaking News on Food and Beverage Processing and PackagingWorldUSEurope

News > Packaging

DISPATCHES FROM ZENITH GLOBAL DAIRY CONGRESS

'Be proud' of packaging sustainability efforts, dairy brands urged

By Mark Astley+

15-Jul-2014
Last updated on 30-Jul-2014 at 16:31 GMT

'Be proud' of packaging sustainability efforts, dairy brands urged
'Be proud' of packaging sustainability efforts, dairy brands urged
Loading...

Personify's Gail Barnes has called on dairy brand owners to "be proud" of their sustainability efforts and use tools such as Twitter to spread the word to consumers.

On stage at the Zenith International Global Dairy Congress in Istanbul last month, Barnes claimed that around 65% of US consumers take sustainability into account when making purchase decisions.

Dr Gail Barnes

Speaking with DairyReporter.com off stage, she said that while consumers are interested in making sustainable choices they don't always have the necessary information to do so.

"The message is very, very clear. They want more information from brand owners about what is that's sustainable about their packaging," she said. 

Social media platforms such as Twitter and Facebook are the best tools to educate the public, she added.

"There is so much one can do - practical concrete things that we know will reduce the carbon footprint."

"And then, having done that, you have an amazing story to tell your consumers. So go out and tell them because they won't know that you as a brand owner have a very special HDPE jug out there unless you tell them. So be proud," she said.

Subscribe to our FREE newsletter

Get FREE access to authoritative breaking news, videos, podcasts, webinars and white papers. SUBSCRIBE
food packaging, business, women

How to be a successful woman in the packaging industry

Passion, determination and ambition: all top tips for aspiring businesswomen, say three senior Swedish...

Americk Packaging Group hires CEO Christopher Hart

Americk CEO: ‘High label quality is critical’

Patrick Doran, director and owner, Americk Packaging Group, hired former Coveris MD Christopher Hart...

INCPEN expands its Fresher for Longer campaign

INCPEN expands its Fresher for Longer campaign

INCPEN (The Industry Council for research on Packaging & the Environment) is expanding its...

Nestlé Africa modular factories

Exclusive: Nestlé on why Africa will be its focus for modular factories

In an exclusive interview with FoodProductionDaily, Alfredo Fenollosa, technical head, Nestlé Asia, Oceania and...

Encore Packaging Solutions

Encore’s Laura Croisdale ‘climbs every mountain’

In the first of a series of podcasts called ‘lunch time bites’, FoodProductionDaily catches...

Sollich talks chocolate: Africa catch-up, Asia and South America boom

Sollich talks chocolate: Africa plays catch-up, Asia and South America boom

Africa’s chocolate market remains a little behind but Asia and South America are booming,...

GEA Grasso V Series refrigeration

GEA Grasso: Why V Series took 7 years to come to fruition

Danny Heuvelmans

Director of Product Management, Sales and Marketing Support, GEA Grasso

Egyptian bakery firm invested out of Arab Spring crisis

Prospering amid political crises: How one Egyptian firm invested its way out

Egyptian bakery equipment firm Morcos has faced financial difficulties amid political unrest in its...

UHT 'preferred format' to meet Vietnam rural distribution challenges

UHT 'preferred format' to meet Vietnam rural distribution challenges: Tetra Pak

Bert Jan Post

Managing Director , Tetra Pak Vietnam

Continental Carbonic freezes food contaminants with dry ice

Steve Sullivan

Director of sales, Continental Carbonic

Hood: Sky’s the limit with aseptic beverage packaging

Pete Spanedda

Vice president of dales, HP Hood

Bürkert Online Analysis System ORP micro-organisms

Bürkert: ORP can detect micro-organisms leading to food outbreaks

Bürkert will monitor and control PH, chlorine, conductivity, oxidation reduction potential (ORP) and turbidity...

Bürkert FloWave dairy industry

Bürkert FloWave starts field tests in the dairy industry

Bürkert FloWave, which measures the flow of a liquid in a pipe, is being...

Bosch Interpack 2014 hygenic design

Bosch: Interpack top trends

Martin Dupick, global product manager, Bosch Packaging Technology, spoke to FoodProductionDaily about the top...

 Digital direct printing: Krones sees a bright beverage future

‘Digital direct printing has a bright beverage future, when ink prices fall’: Krones

Krones explains that digital direct printing removes the need for labels and unlocks limitless...

Modified-atmosphere packaging in confectionery growing

Confectioners gravitating to modified-atmosphere packaging: Sealpac

Marcel Veenstra

Marketing and Communication Manager, Sealpac

Videojet top print culprits: ‘misapplied labels, breaks and jams’

Videojet top print culprits: ‘misapplied labels, breaks and jams’

Labelling is still a sticky cause for concern for food and drink manufacturers with...