Danone waters brand Volvic updates packaging for 'consistent iconic look'

By Ben BOUCKLEY

- Last updated on GMT

Danone waters brand Volvic updates packaging for 'iconic look'

Related tags Packaging Bottle

Danone UK brand Volvic is introducing updated packaging across its four bottled waters ranges to give a 'more consistent, iconic look'.

The redesign will apply to Volvic's plain, sparkling, Juiced and Touch of Fruit ranges and aims to impart a "fresh, modern twist"​; the new bottles (pictured) will appear on shelves throughout August and September.

Alastair Strang, Volvic brand lead, said: “Consumer testing has shown us that this fresh new new look differentiates Volvic from its competitors and has a much stronger stand-out on shelf.

"Beginning this autumn, Volvic will launch a £1m [$1.67m] (media equivalent value spend) 360-degree campaign across TV, social and above-the-line advertising to launch our new positioning,"​ he added.

Related news

Related product

Follow us

Products

View more

Webinars