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Does your food packaging grab consumers?

By Jenni Spinner+


The Possibilities in Packaging Pavilion at Food Connect 2014 will hone in on ways to use effective packaging to engage consumers at retail.
The Possibilities in Packaging Pavilion at Food Connect 2014 will hone in on ways to use effective packaging to engage consumers at retail.

PMMI and the Food Marketing Institute are partnering on an event designed to give food firms and retailers ways to harness the power of packaging to succeed on store shelves.

PMMI: The Association for Packaging and Processing Technologies and the Food Marketing Institute are producing the Possibilities in Packaging Pavilion during the upcoming FMI Connect 2014. The exhibit targets ways packaging can enhance a food product’s chances of engaging consumers on retail shelves and enjoy healthy sales.

Drawing in customers

Charles D. Yuska, PMMI president and CEO, said the event will highlight the range of important roles that food packaging plays in the marketplace.

The PMMI-PACK EXPO Possibilities in Packaging Pavilion at FMI Connect will explore some of the ways packaging is engaging consumers in 2014, and how to make things like new packaging formats, graphics and new technologies work for your products,” he said.

FMI Connect will bring food firms, packaging partners, and retailers together to hammer out crucial issues in food packaging and marketing. According to event organizers, the event will attract 15,000 retailers, wholesalers, and trading partners to collaborate on ways to tackle challenges facing food retail.

Industry experts will present special sessions on the Innovation Stage. Anticipated talk topics include sustainability, smart and active packaging, impactful displays, creative design, and more.

Packaging is pertinent

Leslie G. Sarasin, FMI president and CEO, said packaging plays an important role in the retail experience.
"Food retailers seek to create the optimal shopping experience for their customers, and the sensory engagement with product packaging and displays is a crucial component in that experience," she said. "Innovations in packaging enable food retailers to better protect the quality of the products, while expanding the range of marketing possibilities."

Organizations expected to participate in Possibilities in Packaging Pavilion activities include International Paper, Kliklok-Woodman, Hub Folding, and the Active and Intelligent Packaging Industry Association; more are expected to be added in the coming months. The event will take place June 10-14 in Chicago.

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