Breaking News on Food and Beverage Processing and PackagingWorldUSEurope

News > Packaging

Stand-up pouches give teas star quality

Pooki's Mahi revamped its pouch packaging, in time for a launch at the Emmys.
Pooki's Mahi revamped its pouch packaging, in time for a launch at the Emmys.

Pooki’s Mahi revamped its line of premium teas, sweeteners and snacks with flexible packaging by StandupPouches.net, just in time for a red-carpet appearance at the Emmys.

The California company offers teas, snacks, and sweeteners geared toward consumers with premium tastes. However, when the products launched two years ago, the Pooki’s Mahi packaging didn’t quite match the glitz of the product inside.

Packaging upgrade

Les Magsalay-Zeller, founder and CEO of Pooki’s Mahi, told FoodProductionDaily the company quickly started casting better packaging options.

We started our search for a packaging partner in 2012 soon after launching a pilot for one of our product lines,” she said. “Fellow C-Level executives in my high-tech network referred Standup Pouches.net to me in late 2012.

By then, the company had narrowed down its list of potential packaging from a long roster to five. However, StandupPouches.net was the only packaging producer out of the group that fit the bill.

None of them passed our minimum requirements (flexibility to work with high tech startups, product quality, schedule and cost),” Magsalay-Zellner said. “The quality of the standup pouch material is much higher than other vendors I’ve reviewed.”

Standing strong

The strength of the multi-layer film bags (FDA-approved and composed of sustainable materials) was among the selling points. When testing to ensure the pouches would remain intact during transportation, Pooki’s Mahi found the K Style Bottom Gusset pouch would not tip holding 3 pounds of brown sugar, nor would it burst in drop tests.

Magsalay-Zeller also said the Pooki’s Mahi design team benefited from the packaging company’s close collaboration, and ability to meet a tight, important schedule.

The StandupPouch.net team ensured the packaging would arrive in time for the 65th Emmy's Red Carpet Gift Suites,” she said. “More impressive is the deep knowledge of which packaging type would work best, the marketing, and overall understanding of what’s required to launch new products into the market.”

The revamped pouches debuted at the Emmys; product lines include teas, macadamia nuts, and natural sweeteners.

Post a comment

Comment title *
Your comment *
Your name *
Your email *

We will not publish your email on the site

I agree to Terms and Conditions

These comments have not been moderated. You are encouraged to participate with comments that are relevant to our news stories. You should not post comments that are abusive, threatening, defamatory, misleading or invasive of privacy. For the full terms and conditions for commenting see clause 7 of our Terms and Conditions ‘Participating in Online Communities’. These terms may be updated from time to time, so please read them before posting a comment. Any comment that violates these terms may be removed in its entirety as we do not edit comments. If you wish to complain about a comment please use the "REPORT ABUSE" button or contact the editors.

Related products