Developed in conjunction with The Consumer Goods Forum (CGF), the standard includes more than 40 environmental, economic and social indicators for packaging sustainability.
GPPS metrics will now form a part of a trade item's product information available from GS1's Global Data Synchronisation Network (GDSN).
Through GDSN, trading partners can work out the cost-efficient exchange and sustainability data about their product packaging.
Protecting consumer goods
"It has been a real pleasure to collaborate with the CGF to deliver an open global standard for an efficient and cost-effective way of exchanging vital data about packaging to optimise the resources used to protect consumer goods,” said Miguel Angel Lopera, CEO, GS1 .
Global and local businesses can gain benefits from the GPPS standard such as cost, reduced environmental impact, improved consumer perception, better decision making and extended influencing.
Working with Unilever
Paul Polman, CEO, Unilever and co-sponsor of the CGF’s Sustainability Pillar added one of the strengths of the project is how it has brought together so many companies and organisations from across the industry to work together on developing a common language.
“Now we need to put the language to work,” he said. “We are already doing so at Unilever and we are seeing the benefit.”
The GPPS standard is a big win for consumers because they will benefit from the reduced environmental impact and cost benefits that occur when companies design packaging holistically.
The standard can also resolve consumer complaints about packaging and a lack of consistency in information.
"The CGF is delighted to see the release of the open global standard for GPPS, and we look forward to further collaboration to improve the sustainability of consumer products," said Sabine Ritter, executive VP, Strategy, Industry Initiatives, Strategic Alliances CGF.
Click here to see GS1's GPPS webinar.