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INCPEN publishes guide on e-commerce packaging design


Research body INCPEN has published a guide on designing packaging for goods purchased online as e-commerce take-up explodes.

The UK-based industry group said the guidelines -Packaging and the Internet: A guide to packaging goods for multi-channel delivery systems - bid to to provide advice on designing packaging that will make these new delivery systems as resource-efficient as possible.

It has been developed with local authority Trading Standards Officers to give guidance to manufacturers and retailers on choosing appropriate packagingfor internet shoppers.

It covers a range of issues including whether retail packs can be simplified for home delivery, could other systems reduce environmental impacts and costs and examines if secondary and/or transport packaging can be eliminated.

“Companies have to rise to the challenge of identifying packaging that is  appropriate for delivering goods via a number of different distribution systems to retail outlets as well as directly  to consumers at home,” said INCPEN director Jane Bickerstaffe.

Click HERE to read a copy of the guidelines

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