Fonterra offers asset investment system (e-Capex) to other manufacturers
Fonterra
Erasmo Schutzer, company vice president and chief marketing officer, told FoodProductionDaily.com that strong consumer preference for glass meant future prospects for the material are good.
He concedes that a lack of innovation and communication in recent years has seen glass growth lag behind rival materials.
But he is convinced that when glass players ramp up innovation, focus on lightweighting and above all push the positives about the material in terms of sustainability, consumers and packaging suppliers will return.
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GOURMET GLASS vs. Practical Plastics
A great many people have indicated that glass would be a nicer packaging for a higher-end gourmet product, but... they are not necessarily willing to pay for it! Glass is heavy to ship, more expensive to produce and while certainly eco-friendly and perhaps safer for some product (hot-fill)packaging... most consumers in this market will not want to pay another $1.00+ for the same Net Wt. of product.
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Posted by Linda Szymanski
20 July 2011 | 15h20