Lyle’s Golden Syrup has launched a Breakfast Bottle with a flip cap and non-drip valve.
Elpida Gailani, senior brand manager, Lyle’s Golden Syrup, told FoodProductionDaily.com the company wants to target the breakfast market, specifically people who eat porridge to use the product as a topping.
“Lyle’s Golden Syrup breakfast bottle is an addition to the existing range,” she said.
Gailani claims the company is the third most popular sweetening choice for porridge, 'proving there is consumer demand for a bespoke breakfast bottle'.
The company plans to launch a Golden Syrup limited edition Pancake bottle this month.