Nestle has welcomed the decision of a Swiss court which ruled it would not have to change the packaging of one its confectionery lines following legal action from rival Mars.
Mars had launched the court case in a bid to force Nestle to alter the packing for its KitKat Pop Chocs, arguing it was too similar to the US company’s Maltesers and likely to cause confusion between the two.
But even though both brands use a red bag displaying round chocolate sweets, the federal court in Lausanne found the packaging was sufficiently distinctive to avoid any confusion amongst consumers.
The Swiss food giant told FoodProductionDaily.com: “We took note of the decision of the Swiss Federal Supreme Court and we are pleased with the outcome.”
FoodProductionDaily.com was unable to contact Mars at the time of publication.