The Olympics offers brand owners and waste management firms the chance to build on sustainable packaging made from plants according to bioeconomy consultancy group the National Non-Food Crops Centre (NNFCC).
The 2012 London Olympics and Paralympic Games will use packaging made from plant starch and cellulose across food outlets as it aims to become a “zero-waste” games.
NNFCC have been advising the London Organising Committee of the Olympic and Paralympic Games (LOCOG) on compostable 'biobased' packaging.
Dr John Williams, head of materials at NNFCC said: "Compostable packaging is ideal for events like the Olympics, because packaging contaminated with food can be composted together, helping to cut waste and generate valuable revenue.
"By sharing our experiences from London 2012 and developing guidelines which can be applied to other events in the future, we will create a lasting environmental legacy for the fast food and catering trade long after the Games have finished.”