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Packs that score: World Cup packaging gallery

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By Rachel Arthur+

12-Jun-2014
Last updated the 12-Jun-2014 at 11:18 GMT

As the 2014 FIFA World Cup kicks off in Brazil, we take a look at some of the designs that are high scorers when it comes to packaging. 

From French fries and Champagne to Budweiser and BabyBel: here’s a selection of some of the designs embracing football fever.

The World Cup takes place from June 12 to July 13. 

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