FoodProductionDaily.com caught up with Jorge Izquierdo, from trade association PMMI, to discuss what their latest forecasts for the US food and beverage sectors mean for packaging machinery manufacturers.
The vice president for market development said that while growth in the food and beverage industry was likely to slow in the third quarter after a good start to the year.
In the beverage industry, investment in packaging equipment held over from 2008/9 was forecast to be released over the next 18 months. This would help offset what would likely be a year of flat growth for beverage production.
A tougher market for brand owners is forecast to trigger the need for more innovation – with PMMI members likely beneficiaries of this trend, he added.
In the food industry, brand owners are looking to premiumize packaging more in line with a recovering economy and improved consumer sentiment. A reduction in the life of pack designs is leading to a shorter innovation cycle and more investment in packaging equipment, said the industry expert.
The after-effects of recent upheavals in the US economy will be felt across all sectors but they will not be too significant – with output and growth in the manufacturing industries forecast to hold up relatively well.