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Sirane fires up grill-ready pouches

By Jenni Spinner+

02-Dec-2013

The Sira-Cook Supreme pack goes right from the refrigerator to a hot grill or oven.
The Sira-Cook Supreme pack goes right from the refrigerator to a hot grill or oven.

Sirane has launched a cook-in-bag pack that takes meats, veggies and other edibles directly from the fridge to the barbecue.

The Sira-Cook Supreme bag is geared toward meat and ready-meal companies wanting to appeal to consumers hungry for easy cooking options.

The packs can be taken right out of the fridge and cooked on a grill, in an oven, on a hot plate or griddle without removing and/or placing in a secondary baking container.

Planning ahead

According to Jeremy Haydn-Davies, sales director of UK-based  Sirane, the product has been launched in time for food firms and grocery retailers to plan for cookout weather, which is just a few months down the pike.

Many retailers will very soon be turning their thoughts to next summer,” he said. “This bag is the perfect summer solution for retailers; it can be filled, heat-sealed and shipped as a ready meal that can go straight on the barbecue.”

Haydn-Davies pointed out that, because Mother Nature can’t always be relied upon to deliver cookout-worthy weather, the Sira-Cook Supreme bag’s versatility enables food to easily be moved from the grill to an indoor oven for preparation.

Another consideration, Haydn-Davies said: the bag keeps the meat from touching a cooking surface and depositing sauces or juices onto the grill or pan. This can help keep any vegetarians present happy, and their veggies grilling alongside the meat untainted.

Packaging flexibility

The bags are available for packaging meats and meals in processing facilities or in butcher shops. The company also will provide the bags for single sales, so consumers can put their own combination of foods and seasonings inside the bag, fold the ends over, and cook.

The Sira-Cook Supreme bag comes in a range of sizes, and in standard and non-stick versions. Each has a clear top panel, enabling home chefs to peek in on the contents during cooking.

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