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Sun Chemical Europe to increase prices

30-Nov-2012

Sun Chemical Europe has announced a price increase across all products from 1 January 2013 due to high raw material costs.

The percentage increase will be in the high single digits and will vary based on product composition and line.

The firm said costs have risen on an annual basis and it expects further increases next year due to production and environmental restrictions on key materials, weaker value of the Euro and high demand levels.

Felipe Mellado, Sun Chemical’s chief marketing officer, said high levels of raw material costs made it necessary for the firm to keep ink prices under review.

“We work proactively with our supply chain partners to manage and minimise costs, but due to the economic reality, cost pressures have been constant and significant price increases are being passed on to the inks industry.

“To ensure we maintain high levels of product quality and service as well as profitability, it has become necessary to further increase customer prices.”

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