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Sustainability of shopping basket to be evaluated

10-Nov-2008

An initiative from the Grocery Manufacturers Association (GMA) will seek to establish the environmental footprint of a typical consumer’s average weekly grocery purchases, setting key benchmarks against which the industry can measure the progress of sustainability initiatives.

The GMA Sustainability Leadership Committee is driving the Market Basket Measurement Tool for Sustainability project, wtih consultants McKinsey and Company selected to carry out the research into the environmental impact of consumer packaged goods on behalf of the industry.

 

The sustainablitiy tool will analyze key data from a lifecycle perspective to evaluate a representative consumer market basket of CPG products in terms of energy use, water use and greenhouse gas emissions, claims the GMA.

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