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Tetra Pak: ‘Biggest challenge in India is lack of enforcement of legislation’

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By Jenny Eagle+

25-Aug-2014

Tetra Pak recycling Indian Army

Tetra Pak has donated three $5,000 baling machines to the Indian army in Jammu, Kashmir and Sikkim to dispose of and recycle its cartons.

The latest machine was delivered to the 517 ASC Battalion in Gangtok in the North-Eastern state of Sikkim this month. The machine was built and installed by Amritsar Hydraulics Engineering Works in Punjab.

Consumer apathy

Jaideep Gokhale, communications director, Tetra Pak South Asia, told FoodProductionDaily the biggest challenge in this region is the lack of enforcement of legislation related to waste segregation as well as consumer apathy.

These create challenges in retrieving used Tetra Pak cartons. India has a large informal sector for collecting waste through a multitude of rag-pickers, scrap dealers and waste contractors for whom picking and selling waste is a source of income," he said.

Educating and organising these waste collectors about the value in collecting used carton is a huge challenge. But we are working with NGOs, waste collectors as well as private waste management companies to teach people that cartons are 100% recyclable and should be recycled.”

The Battalion has already begun collecting used Tetra Pak cartons that get accumulated after consumption of milk by the Army troops in Gangtok. The baling machine will allow the Army to compress the collected cartons and transport them to Khatema Fibres, a recycling plant in Uttarakhand.

Project SEARCH

The initiative by the 517 ASC Battalion follows similar initiatives taken by the Indian Army contingents of the Ace of Spades in Rajori and in Kargil – both in the northern state of Jammu and Kashmir.

Other initiatives include Project SEARCH (Sensitisation, Education and Awareness on Recycling for a Cleaner Habitat), to educate school children on proper waste management and carton recyclability.

The project is in its sixth year and run in partnership with The Energy and Research Institute (TERI). It reaches out to over 200,000 students in six cities.

Tetra Pak also partners with TERI, which is led by Nobel-laureate Dr Rajendra Pachauri, on a youth leadership initiative called LEADearthSHIP to promote sustainability and it works with retail chains and NGOs to increase consumer awareness about carton recyclability.

Retail chains including Reliance Retail and Sahakari Bhandar, also act as collection centres where consumers can deposit used cartons.  

2 comments (Comments are now closed)

Be cyclic and not linear

So far all the industry in supply of packaging material or the food and beversge industry which uses the packaging material worked on a linear way forgetting the last mile. For them once the goods is paid for their responsibility ends. The last mile consists of handling packing material and bringing it back to recycling or use it for energy consumption or incinerate it without having pollution. Take the case of Tetra Cartoon theory here. Ever since I know, once you consume the fruity juice, it is jumped upon to give a wacky sound on floor. Nobody told to handle it delicately and collect it for reprocessing.

If before a package is cleared for any application a system is set for consumer to consume the food and the retailer to collect the waste(cyclic), our planet will be cleaned.

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Posted by Subba Bangera
26 August 2014 | 11h45

tetra pack

a pack of not only tretra but all plastic bags become problem in India.
Although every one know it but no body careing it. r&D cannot do any thing. but it can do how to convert in to either fertilizer or compost or any other useful material.

There are many chemiczl , mechanical and also now a days biochemical engineers , but no positive research. That is what farmer PM of India M M singh at one time when he address science meeting by science academy told to scientist to allert and become problem solvers to the society/

Hence it is a long gap

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Posted by KBN Rayana
26 August 2014 | 02h09