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The future of traceability

05-Jan-2004

US-based Orbid Corporation, a developer of secure track and trace systems used in the identification and protection of products, has announced a partnership with CCL Label, the company responsible for packaging and labelling many of the world's best known consumer products.

Both companies believe that the partnership will facilitate unprecedented traceability. Orbid's patented 2DMI coding system will be incorporated into CCL Label's newly developed security packaging.

"With this innovative labelling and packaging it will be possible to validate the authenticity of products throughout the supply chain, from manufacturer, to distributor, to consumer," said Kevin Simmons, managing director of sales for Orbid.

 

The security labels developed by CCL Label and enhanced by Orbid's 2DMI coding system will provide manufacturers with a long-awaited tool that allows them to verify that shipments, down to the smallest unit level, are authentic and authorised. The previous inability to track and validate authenticity beneath the level of large batches left room for counterfeiting, theft and diversion - practices that decrease safety levels, cut into product sales, and cause the long term erosion of brand value if left unchecked.

 

"We are confident that this long-awaited coding system is the key to stopping counterfeiting, theft and diversion," said Rob Ryckman, director of marketing and product development of CCL's healthcare solution group.

 

Orbid's 2DMI system features security marks that can be unobtrusively incorporated into any of CCL Label's packaging and label designs. Each 2DMI mark is unique and can be printed in virtually any colour, in any size, and on any surface while remaining rapidly scanable by commercial-off-the-shelf cameras and standard imagers.

 

Boxes and labels printed or etched with 2DMI marks are unique, and can be cross-checked for authenticity against a database kept only by the manufacturer. 2DMI is a closed system, and the marks themselves appear as unintelligible graphical representations of encrypted data. Only the manufacturer will hold the unique algorithm that unlocks the data represented by the marks, making mass reproduction of marks by counterfeiters impossible.

 

"CCL Label's adoption of specialised packaging and printing technologies, their vast experience and market penetration are unmatched within the packaging industry," said Simmons. "Manufacturers and ultimately the consumer will benefit from this partnership between ORBID and CCL Label, because it will result in products that are more secure and less vulnerable to tampering, theft, counterfeiting and diversion."

 

Orbid Corporation is a provider of marker solutions that secure, verify and identify all forms of products and data. The company holds patents for two-dimensional, three-dimensional, and digital rights management marker technologies and has European sales offices in Paris and the Netherlands.

 

CCL Label designs and prints a wide range of high-quality paper and film along with pressure-sensitive security labels. The company has plants located throughout North America, Europe and Asia.

 

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