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Trophy packaging: Budweiser launches special edition World Cup bottle


Budweiser is launching a limited edition ‘trophy’ aluminum bottle in 40 countries worldwide this year in honor of the 2014 World Cup in Brazil.

Design cues pay homage to the 1974 FIFA World Cup Trophy, and Budweiser is official beer sponsor of this year’s tournament.

Other packaging will include limited edition glass bottles, cans and secondary packaging.

A creative platform called ‘Rise as One’ will host content, while a wider campaign bearing this name will back Budweiser with television and out-of-home advertising.