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FresherTech enters US HPP market

By Joe Whitworth , 18-Jun-2012

HPP system. Photo courtesy of FresherTech
HPP system. Photo courtesy of FresherTech

FresherTech has installed its first HPP system in North America and said it was a step forward in their plan to “deeply penetrate” the market.

The dual 200 litre system has been delivered to an unnamed beverage manufacturer in Austin, Texas and will be available for demonstration in July.

The firm use patent-pending pressure chamber technology incorporating a double-layer heat-shrink sleeve, AutoFrettage, REETech and laminated steel.

HPP is suitable for use in the post-packaged process and is a non-thermal post-processing method whereby high pressures are applied to as meat, fish, dairy and beverages.

FresherTech's plug-and-play technology allows the system to delivered, installed and commissioned in less than one week.

‘Perfect opportunity’

A spokesman for FresherTech told FoodProductionDaily.com it was dominant in Asia and saw now as the perfect opportunity to expand and move in to the American market.

“Retailers such as Costco and WalMart are starting to demand their suppliers use it.

There is a market for growth for our machine and we believe we can expand and deeply penetrate the market,” he added.

“In North America it takes time to get into the market and set up and it takes months to build a machine so it is a slow process.

“We have experience using HPP and have learned a lot and we are now aiming to become a recognised name worldwide and the price of our systems will help us compete.”

Market competition

The firm claim their systems are “lighter, stronger and safer” than competitors such as Avure and NC Hyperbaric who use wire-wound technology.

The spokesman added that wire-wound technology is linked to premature failures of chambers while plug and play systems get a longer life with their lightweight components.

“[It is] easier to add extra chambers and initially quick to install with a multi-chamber set up that can be added to as production ramps up.

“A few years ago a natural juice maker had a problem and it was a wake-up call. People are more sensitive to bacteria and the threat it poses,” he said.

Our mission is to give people what they need and bring HPP to mainstream and the public domain, it will be a fundamental shift and we want to become the company that is associated with that.

HPP is like a freight train, now it’s on the way it will be hard to slow it down.”

The spokesman added that the demonstration in July is an opportunity for customers to see how the machine works before investing in such a major piece of equipment.

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