Pactiv has extended its 'Hefty' onezip slider bag range to comply with strict Transportation Security Airport (TSA) procedures that have been enforced since the uncovering of a terrorist plot that was to involve the use of liquid explosive devises on board flights between the UK and the US.
Cosmetics in hand luggage were initially totally banned, however, the ban was later updated to allow liquid cosmetics in bottles and jars of no larger than three-ounce, to be carried on board aircrafts in clear plastic bags.
This prompted many companies, such as packaging giant Nalgene, to respond with packaging concepts that specifically target the travel consumer, with the latest offering from Pactiv said to aid airport screening further.
The bags store seven to eight three ounce travel sized items and are imprinted with the label 'meets airport security guidelines' in order to speed up consumer purchasing time when travelers are browsing for the correct sized storage bag.
Available in a new 7-count flat travel pack, the bags are able to be stored in an outside pocket of a carry on bag and are available to buy in 'travel and trial' aisles in mass merchants and drug stores in the US.
John Schwab, senior vice president and general manager of Hefty Consumer Products said, "By using Hefty travel bags and following the TSA 3-1-1 guidelines, you eliminate guesswork, which makes passing through airport security checkpoints easier and less stressful".
However, despite packaging companies enjoying expanded product development opportunities due to the restrictions, many cosmetic manufacturers have aired concerns at the impact the security measures will have on their sales.
In particular high-end players such as Estee Lauder, which derives 7 per cent of its annual $6bn sales from airport retail outlets, has already warned that the measures might impact sales figures.
