Britvic Soft Drinks is recalling all bottles of a fruit drink in Great Britain targeted at young children because of a “packaging safety issue” with the product’s novel cap closure.
The company raised the alarm last night over all its Robinson Fruit Shoot and Fruit Juice Hydro packs which feature what it describes as a “new design cap”.
The drink, a flavoured mineral water aimed at children aged seven to 11, is being recalled in what Britvic called a "precautionary measure".
New bottles of the drink now include a “spill-proof Magicap” which is an easy to open sports cap, said the firm.
FoodProductionDaily.com was told that a manufacturing fault with some bottles meant there had been several reports of the caps coming away from the package into the mouth of children.
The firm’s website claimed its Fruit Shoot drink is the number one FMCG brand for children worth £96m (€120m).
The Fruit Shoot Hydro was launched last year with a £2.5m marketing campaign that emphasised the sports bottle format. The drink is aimed at children who are active, with the new non-spill cap a key aspect in securing traction in this increasing important and competitive market.
Consumers are being urged to return the bottles to the place of purchase where they will receive a full refund, said the company.
"Britvic Soft Drinks is recalling all Robinsons Fruit Shoot and Fruit Shoot Hydro packs, featuring the new design cap, due to a packaging safety issue," said the product recall notice from the company.
It added: "Consumers with any affected product should return it to the retailer for a refund. This is a precautionary measure. Fruit Shoot My-5 is not being recalled. No other Robinsons products are affected. Britvic Soft Drinks apologises for any inconvenience caused."