Salt of the Earth is one of 36 companies worldwide, and the first Israeli company, to pass GRI sustainability in advanced GRI-G4 guidelines.
The GRI report covers a range of sustainable topics, including: environment, minimum ecological impact, wildlife preservation, natural processing, water waste management, product innovation, employee training/development and community investment.
Reuse, Reduce, Recycle
Giorit Carmi, marketing manager, Salt of The Earth, part of the Arison Group, told FoodProductionDaily, it is committed to sustainability by saving 90% of fresh water consumption and shifting to salt rinsing with sea water which supports the US EPA “reuse, reduce, recycle” philosophy.
“Salt of the Earth operates in the food and food ingredient markets. It produces and markets sea-salt and sodium reduction and our main clients are international food companies and retailers. We specialize in private label sea salt products,” he said.
“We try to maintain a minimum ecological footprint, preserving the balance of marine life forms and we train employees, encouraging them to volunteer and help the elderly and schoolchildren. One of our core values is to employ Jews, Arabs and Christians.
Expanding product range
“We are also collaborating with environmental and bird watching organizations such as Eilat Bird-Watching Park and Atlit, in partnership with the Society for the Protection of Nature in Israel and the Nature and Parks Authority in Eilat.”
Carmi added this year the company will expand its sea salt product lines in Sial: Salt-N-Easy, Umami Salt and WanderSalt for Children.
“As a part of a global group our mission is to improve the health of populations throughout the world by achieving a gradual reduction in sodium intake, meaning we are searching and developing sea salt,” he said.