As well as "baked-good ideas, recipes and opening channels to communicate with BakeMark", the new-look site, www.yourbakemark.com , provides information on the firm's brand portfolio that include icings and glazes, flavours and colours, shortenings and oils.

“This is one of the many efforts we are undertaking to truly help our customers thrive even in the difficult business climate," said BakeMark president and CEO Bill Day.

In three languages, English, Spanish and French, the website will target existing, and potential, baking customers in the North American market.