McDonald’s is dropping Heinz as its main Ketchup supplier after working together for 40 years.
The move is said to be instigated after Heinz hired Bernardo Hees, former CEO of Burger King as its chief executive.
No announcement has been made about the supplier who will replace Heinz. The company said it will ‘transition its business to other suppliers over time’ and added Ketchup was only used in branches across Minneapolis and Pittsburgh and the UK.
Hunts to replace Heinz Ketchup?
As the packaging industry sees an increase in ‘on-the-go’ consumer behavior it will be interesting to see which supplier replaces Heinz in this competitive sector and what kind of design the brand will carry.
The move could even benefit Heinz ketchup rivals Hunt's, owned by ConAgra Foods and Del Monte.
In a statement, McDonald’s said: "As a result of recent management changes at Heinz, we have decided to transition our business to other suppliers over time.
Twitter response to the news
"We have spoken to Heinz and plan to work together to ensure a smooth and orderly transition."
Heinz, which declined to comment on the decision, was taken over by Warren Buffett’s Berkshire Hathaway and the Brazilian group 3G in a $28bn deal this year.
According to the Huffington Post, “McDonald's representatives refused to say which company supplies ketchup to the majority of McDonald's American restaurants… or which companies might be tapped to produce its ketchup going forward.”
FoodProductionDaily takes a look at the best posts to hit Twitter following the announcement.