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LIVE FROM THE SHOW FLOOR: BRAU BEVIALE 2012

Ardagh Group reveals brewing interest in unique Absolut vodka bottles

By Ben Bouckley+, 16-Nov-2012

Related topics: Packaging Technology, Primary Packaging, Packaging

Mads Elming from Ardagh Group gives Ben Bouckley the lowdown on the development of the firm's eye-catching collaboration with Pernod Ricard's Absolut brand to create four million uniquely decorated vodka bottles, and said there was "tremendous interest" in the techniques among viewers.

Speaking to BeverageDaily.com and FoodProductionDaily.com at Brau Beviale in Nurnberg, Elming, director of sales and marketing for Ardagh Group Nordic, showed off the Absolut Unique Editor bottles.

"A lot of requests as to whether this technology could be used with beer bottles and similar products. So there's a huge amount of interest in this," Elming said.