Market Trends

Free-from sales benefit from 'health halo' - but can they maintain this reputation? ©iStock

What categories will win as free-from foods gain popularity?

By Katy Askew

Demand for free-from foods has jumped in Europe as consumers buy into the concept as part of a broader understanding of what constitutes a “healthy lifestyle”. FoodNavigator examines the categories that will be the biggest winners.

Consumers are looking online for insight but are confused by the answers they are finding ©iStock/ArtemSam

Are fragmenting attitudes to health a threat to food brands?

By Katy Askew

New research finds that consumers are increasingly confused by the numerous – and sometimes contradictory – messages about food and health. A loss of trust in traditional sources of information adds to the chaos and stands as a barrier to the development...

Offer more on the go vegan products, Vegan Society urges ©iStock/NataliaBulatova

Vegans want ‘on the go’ innovation

By Katy Askew

Vegan consumers want more “grab-and-go” options in foodservice and retail channels, a new survey reveals, pointing to a white space for food sector innovation.

Awareness of the positive role protein plays has jumped ©iStock/triocean

Infographic

The protein challenge: meeting global demand

By Katy Askew

The food sector has witnessed a jump in demand for protein. But conflicting pressures mean this complex issue requires a nuanced response and leadership from the food industry.

Plenish Gut Health Programme. Picture: Plenish.

Food & drink wellness trends for 2018

By Jenny Eagle

Kara Rosen, founder of the organic pressed juice and dairy-free nut milk brand, Plenish, reveals her predictions of the trends set to land in 2018.

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