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Packaging blend delivers energy savings and quality boost for fresh produce, says Amcor

By Rory Harrington , 22-May-2012

Amcor Flexibles is claiming a UK first after incorporating a self-ventilating system into lidding material for microwave cooking of fresh produce that it says saves energy and improves food quality.

The packaging company said it had combined two established solutions for ready-to-cook new potatoes to be sold by UK supermarket chain Asda.

Working with potato producer QV Foods, Amcor said it had integrated its self-venting ProtectValve technology into the lidding for microwave cooking which eliminates the need to pierce the packaging by the consumer prior to being place in the oven.

Improves quality, cuts energy

“It gives improved cooking results as it allows pressure to be built up inside the pack, steaming the product gently in its own juices and helping vitamin retention,” said Amcor in a statement. “The reduced cooking time versus conventional boiling significantly reduces the amount of energy used and it is also safer for the consumer as steam will only escape from a designated point on the lid – thus avoiding the risk of scalding.”

The packaging also provides a shelf life boost thanks to the incorporation of a special film known as P-Plus, added the company.

David Mayers, company sales manager fresh produce, said: “This is the first time Amcor’s ProtectValve has been applied to lidding material for fresh produce in the UK.”

The UK supermarket launched the ready-to-cook potatoes last month.

Amcor said its Flexibles Fresh Produce division has a dedicated team of food scientists across Europe that focuses on customer partnerships.

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