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Ball joins Coca-Cola to boost recycling

By Jenni Spinner+

09-Jun-2014
Last updated on 10-Jun-2014 at 12:34 GMT

Ball is the latest member of The Recycling Partnership, a professional group working to increase material recovery rates in the US.
Ball is the latest member of The Recycling Partnership, a professional group working to increase material recovery rates in the US.

Packaging giant Ball is the latest partner of The Recycling Partnership, a group with the stated mission of boosting recycling rates in the US.

The Ball Foundation, the philanthropic arm of Ball, has signed on as a funding Partner to The Recycling Partnership, a project of the Curbside Value Partnership.

Joint effort

The public-private partnership consists of various brand owners, packaging firms, and associations joined together to improve recycling access among American households.

We believe the Recycling Partnership is one of the most innovative and solution-based programs in the country,” Jim Peterson, vice president of corporate affairs at Ball, told FoodProductionDaily. “It has the opportunity to become a game changer for recycling in the US.  It’s technically sound, fast paced, and designed for measurable success.”

Group membership

In addition to Ball, The Recycling Partnership currently consists of the Alcoa Foundation, American Chemistry Council, American Forest and Paper Association, the Association of Postconsumer Plastic Recyclers, Carton Council and Coca-Cola. According to the organization, more Partners likely will be announced before the project’s anticipated July 1 implementation date.

Kudos to Ball,” said Keefe Harrison, Curbside Value Partnership’s executive director. “They’ve been a part of the development of this Project since the beginning, working to shape its action-focused approach.”

Improving rates

The Recycling Partnership is working to launch initiatives to secure the success of recycling programs in various communities. Aspects include ensuring programs have access to carts, educating officials on how recycling connects to creating jobs and the local economy, outreach, and education.

The group expects to begin its work at the beginning of July, following the announcement of the final Partners list, as well as the roster of cities pinpointed. According to the organization, the group is intended to utilize one-time investments in recycling projects for long-term returns of recycled material, through grants, technical assistance, and education efforts.

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