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Snack packaging gets gourd-geous makeover

By Jenni Spinner+

21-Apr-2014

SuperSeedz has redesigned the look and makeup of the pouches for its pumpkin seed snacks.
SuperSeedz has redesigned the look and makeup of the pouches for its pumpkin seed snacks.

Growing snack brand SuperSeedz hopes to grab consumers with redesigned, award-winning flexible packaging for its flavorful pumpkin seeds.

The revamped pouches recently took home first place in the Connecticut Specialty Food Association’s products award competition. They are composed of 3-mil, low-density polyethylene bearing premium graphics, with a white matte finish.

Enticing consumers

Joe Pelliccio, vice president of sales and marketing for SuperSeedz, told FoodProductionDaily the refreshed look of the snack packages is designed to engage shoppers at retail.

The great thing about the new packaging is that it is intriguing from a consumer’s point of view,” he said. “It is something you are going to want to pick up and read when in the grocery aisle.”

The previous packaging for SuperSeedz had a "farm-stand" look.

Pelliccio told FPD the original package was 2.5-mil saran-coated UV, with a reclosable zipper was glossy, with a “busy” graphic design on the front giving the pouch a “farmstand” look. The aesthetics  on the updated pouches impart the product with a “premium, artisanal look,” he said, featuring a pumpkin decorated to reflect the flavor of the seeds inside.

Product origins

SuperSeedz founder Kathie Pelliccio created the dry-roasted, no-shell pumpkin seeds in her home, looking for a healthful salad topping. The gluten-free, non-GMO edibles come in Sea Salt, Super Spicy, Somewhat Spicy, Tomato Italiano, Curious Curry, Coco Joe, Cinnamon & Sugar and Really Naked varieties; they are sold at Whole Foods and other US retailers.

Kathie Pelliccio said the recently launched updated packaging has resonated well with consumers.

We received an overwhelming positive response from buyers and retailers alike,” she said.

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