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US intelligent packaging demand to hit $3.5bn by 2017

By Jenni Spinner+

Last updated on 24-Jan-2014 at 08:59 GMT2014-01-24T08:59:31Z

Demand for active and intelligent packaging (such as this time/temperature sensor from Thinfilm and Bemis) is increasing.
Demand for active and intelligent packaging (such as this time/temperature sensor from Thinfilm and Bemis) is increasing.

High-tech bells and whistles like moisture control, temperature sensors and printed electronics are fueling increased demand for active and intelligent packaging in the US.

Sales for active packaging is expected to grow 8% annually—much higher than the demand growth for packaging in general—to approach $3.5bn by 2017. Esther Palevsky, analyst for marketing intelligence outfit Freedonia, said the increased demand is fueled in large part by creative product and technology introductions in the area.

Ongoing innovations will likely result in the commercialization of new products and usage in applications that are currently unforeseen,” she said.

Technology and advancements

Active packaging goes beyond product protection and brand presentation to impart functions like moisture control. Intelligent packaging denotes features that deliver messages about product status, changes and other data.

While food and beverage has been the largest sector for active and intelligent packaging, pharma is the fastest-growing arena for such advanced packaging technology.

Intelligence and activity

Demand for intelligent packaging in specific is expected to grow by double-digit percentage each year, hitting $1.3bn by 2017. The field includes QR codes and printed electronics on packaging, time-temperature indicator labels and other features.

Growth in active packaging demand is expected to fall into a slower pace than intelligent packaging, but still attain a healthy level of $2.2bn by 2017. Areas seeing notable increases include gas-scavenger technology, susceptor packaging in microwaveable foods other than popcorn, and antimicrobial packaging.

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