According to NRF's 2009 Easter Consumer Intentions and Actions survey Americans will spend an average of $116.59 (€85.4) on Easter candy, gifts, food and decorations, down from an average of $135.03 (€98.9) last year.
Survey findings indicate that many people will opt for less expensive celebrations this year. Americans' are expected to pay $16.55 (€12.12) on confectionery, a fall from $18.12 (€13.27) in 2008.
The poll of 8,498 consumers, conducted from March 3 to 10 this year, found that the largest Easter expense will be in preparing a meal, with the average person expected to spend $37.67 (€26.14) on food, a fall from $41.09 (€30.11) last year.
Despite the figures, NRF President and CEO Tracy Mullin commented: “Retailers are hopeful that a late Easter will bring warmer weather and put shoppers in the mood to buy clothing, flowers and other holiday gifts.”